How much does a website cost in 2026? Price ranges and what drives them
Published on
Realistic price ranges for business websites, online stores and custom software in Spain, the costs missing from the first quote, and how to ask for quotes you can actually compare.
The short answer
It depends on what the website has to do, but market ranges in Spain are fairly stable. A simple business website of five to eight pages built on an adapted template usually costs between €800 and €2,500. A website with a custom design, several languages and a content management system sits between €3,000 and €8,000.
An online store starts at around €3,000 and can go beyond €15,000 depending on the catalogue, payment methods and integrations with stock or invoicing. Custom platforms, such as booking systems with their own rules, customer areas or internal dashboards, typically start at around €10,000.
These are ranges to help you compare, not a price list: two projects with the same number of pages can have very different prices.
What pushes the price up or down
Design: adapting a template is quick; designing the visual identity, navigation and every screen from scratch takes more hours, but the result does not look like your competitors.
Features: a contact form does not cost the same as online bookings, payments, a private area or a connection to your CRM or ERP. Every integration with another system adds design, development and testing.
Languages and content: every language multiplies copy, reviews and metadata. Agree early on who writes the copy and who supplies the photos, because it is one of the most underestimated items.
Technical quality: loading speed, accessibility, technical SEO and security do not show up in a screenshot, but they decide whether the website appears on Google and turns visits into customers.
Costs missing from the first quote
Domain: €10 to €20 a year for a .com or country domain. Hosting: a modern static website can cost from nothing up to about €30 a month; a busy online store, considerably more.
Licences: premium themes and plugins, email delivery or online payment services are usually billed as subscriptions.
Maintenance: security updates, backups and small content changes. Always ask whether it is included, how much it costs per month and exactly what it covers.
Why a €300 website usually ends up expensive
Very cheap offers are usually a generic template with your copy on top: slow on mobile, no technical SEO, hard to change and sometimes with the domain or code registered to the provider.
The real cost comes later: visitors who leave because the page is slow, customers who cannot find you on Google, and having to rebuild it after a year or two.
How to ask for quotes you can compare
Before asking for a price, write half a page covering: the goal of the website (leads, sales, bookings), the pages and languages you need, which features are essential and which are nice to have, who supplies copy and photos, the deadline and a rough budget.
With that brief every provider quotes the same thing, and you can compare what each proposal includes instead of comparing a single number. You can also send it to us and we will reply with an itemised proposal.